| Why all Telecom Marketing and Product management is wrong |
| Written by Dave Burstein |
|
Rudolf van der Berg looks at what made Xavier Niel a billionaire and suggests copying Free.fr's simple model. Xavi's 30 euro all-included triple play won 5M customers from France Telecom and made him virtually a folk hero. One price, great value, simple operation. Forget all the marketing finesse, market segmentation, and the other techniques to squeeze your customer. Build modern, all-IP networks that bring down the cost. The presentation is after the break |
