The Halo Effect: Announce you're offering a gig to a few thousand people and a million become more positive about your company. The pr is working well. AT&T discovered signups increased across 10X or even 100X more homes than they actually reached. At AT&T, ~5% have the option - and the large majority never will.
AT&T explains to Wall Street they believe 45-70 megabits is enough to compete with cable while teasing consumers with what's mostly a token rollout.
Los Angeles, San Francisco and the 38 metros below have a population over 50M; T's plan is to reach 2M homes by the end of 2016.
At Cox, only a handful in new builds will be able to get the shared gigabit, just announced with fanfare. Cox is serious about the gigabit, but not until DOCSIS 3.1 late next year. They will offer a gig in a new development, Timber Ridge, that is just getting planning approval for well under 1,000 units. (AT&T has been putting gigabit capable fiber in new builds since 2007, per Randall Stephenson. So is almost everyone else.)
Despite the modesty of the actual deployment, Fairfax County Board of Supervisors Chairman Sharon Bulova, Fairfax County Economic Development Authority President and CEO Dr. Jerry Gordon and other community leaders all came out to applaud. Cox put out a press release that was picked up.
Cox Communications Launching Gigabit Internet Service in Northern Virginia
G1GABLAST(SM) is first gigabit internet service available in the DC Metro Area
ATLANTA, Dec. 3, 2015 /PRNewswire/ -- Cox Communications today announced that it has started deploying gigabit Internet service for residential customers in Northern Virginia -- the first gigabit service in the DC Metro area -- allowing customers to seamlessly connect all their new gadgets this holiday. Cox announced that G1GABLASTSM, which offers speeds 100 times faster than the average speed in the U.S. today, is being deployed to homes in Fairfax County. Cox is the first national telecommunications company to deploy gigabit Internet service to residential customers in Virginia.
Cox is expanding the availability of residential gigabit internet speeds to new developments across Northern Virginia and in Cox locations across the country. The company has already launched G1GABLAST service in 10 states and will have gigabit speeds in all of its markets by the end of 2016.
"We are excited to deliver the choice of gigabit speeds to our customers," said Cox Communications President Pat Esser. "Coupled with our 2,400 employees throughout Cox Virginia and more than 24,000 nationwide, our latest investments and the deployment of the fastest speeds available are powering economic growth and development for businesses and residents of the communities we serve."
Joined by Fairfax County Board of Supervisors Chairman Sharon Bulova, Fairfax County Economic Development Authority President and CEO Dr. Jerry Gordon and other community leaders, Cox Virginia Senior Vice President and Region Manager J.D. Myers, II, announced G1GABLAST is currently available for residents at Timber Ridge at Discovery Square, in Fairfax County just in time for the gift-giving season.
"Cox has invested $1.33 billion in our network in Virginia in the last ten years to meet the growing demands of our customers," said Myers. "We are committed to keeping our residential and businesses customers in Northern Virginia connected to the things they care about most, today and in the years to come."
G1GABLAST will be available in the Northern Virginia region for $99.99 per month when combined with Cox's most popular service bundles. The service offers speeds as fast as 1,000 megabits per second. It will deliver more speed, a powerful home network and rich broadband enabled services to customers. The service also includes the latest high-speed Wi-Fi router, one terabyte of cloud storage, Cox Security Suite and Family Protection, and 10 email boxes each with 15 gigabytes of storage.
"Fairfax County is one of the top technology hubs in the country. Making this kind of technology available to residents encourages entrepreneurship and drives our economy," said Gordon. "We commend Cox for their continued investment fueling growth inNorthern Virginia and across the state."
Cox has provided gigabit speeds to businesses for more than 10 years. While focused on bringing gigabit speeds to its residential customers, Cox also increased Internet speeds again this year, making our Starter package five times faster and the Essential package three times faster, offering choice and access to meet all customers' individual needs. In 2014, Cox doubled the speeds of its most popular internet service tiers – Preferred and Premier- benefiting more than 75% of its customers. Also, Cox customers with the Ultimate Internet package saw their speeds increase from 150 megabits per second to 200 megabits per second in October. Committed to offering access and choice, Cox has increased broadband speeds more than 1,000 percent over the past 14 years.
In the last 10 years, Cox has invested more than $15 billion in its communities through infrastructure upgrades to deliver video, phone and high-speed Internet and home security and automation service to homes and businesses in the company's service area. Additionally, the company gives tens of millions of dollars annually in cash and in-kind contributions to support the communities in which it operates.
Consumers can learn more and sign-up for G1GABLAST service at www.cox.com/giglife.
About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and home security and automation services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising. Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For eight years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; Cox has ranked among DiversityInc's Top 50 Companies for Diversity nine times, including the last eight years. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available atwww.cox.com and www.coxmedia.com.
SOURCE Cox Communications
AT&T Plans to Reach 38 More Metros with Blazing Fast Gigabit Internet Speeds
AT&T’s fastest Internet speeds available over 100% fiber, up to 1 gigabit per second, and access to award winning TV services
Over 1 million Locations Passed Today, AT&T More Than Doubling Footprint by End of 2016
38 Additional Metros Scheduled to Receive Service, Already Live in 18
AT&T1 announced today it is planning to expand the availability of ultra-fast speeds through AT&T GigaPowerSM to homes, apartments and small businesses in parts of 38 additional metros across the United States – which will total at least 56 metros served.2
With the launch of our ultra-fast Internet service in parts of 2 of these metros today – Los Angeles and West Palm Beach – AT&T GigaPower is now available in 20 of the nation’s largest metros.
Internet speeds up to 1 gigabit per second over the AT&T GigaPower network let you instantly access the latest online movies, music, games and more. AT&T GigaPower can also improve your experience when connecting to your favorite content and gives you the speed to power all of your devices.3
Nearly 2 years ago, we successfully launched the first AT&T GigaPower metro in Austin, Texas. This launch led to a major expansion in multiple metros beginning in 2014. Recently we marked a major milestone deploying the AT&T GigaPower network to more than 1 million locations, and we expect to more than double availability by the end of 2016.
We’ll continue to roll out our fastest Internet services over a 100% fiber network to reach more than 14 million residential and commercial locations.
“Customer demand for AT&T GigaPower and sales have exceeded expectations since launching speeds up to 1 gigabit per second in Austin,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “The faster speeds offered through AT&T GigaPower keep consumers and small businesses connected as they are accessing more content on more devices. This improves a customer’s experience when they are connecting to the cloud, hosting a videoconference, streaming videos and music, playing online games and more.”
The 38 metro areas that AT&T will be entering, starting with the launch of service in parts of the Los Angeles and West Palm Beach metros today, are:
- See more at: http://about.att.com/story/plans_to_reach_38_more_metros_blazing_internet_speeds.html#sthash.gskeyFn4.dpuf
At AT&T, ~5% have the option - and the large majority never will. AT&T explains to Wall Street they believe 45-70 megabits is enough to compete with cable while teasing consumers with what's mostly a token rollout. Los Angeles, San Francisco and the 38 metros below have a The list of metros in AT&T's release below have a population over 50M; T's plan is to reach 2M homes by the end of 2016
Fairfax County Board of Supervisors Chairman Sharon Bulova, Fairfax County Economic Development Authority President and CEO Dr. Jerry Gordon and other community leaders,