The Halo Effect: Announce you're offering a gig to a few thousand people and a million become more positive about your company. The pr is working well. AT&T discovered signups increased across 10X or even 100X more homes than they actually reached. At AT&T, ~5% have the option - and the large majority never will.
AT&T explains to Wall Street they believe 45-70 megabits is enough to compete with cable while teasing consumers with what's mostly a token rollout.
Los Angeles, San Francisco and the 38 metros below have a population over 50M; T's plan is to reach 2M homes by the end of 2016.
At Cox, only a handful in new builds will be able to get the shared gigabit, just announced with fanfare. Cox is serious about the gigabit, but not until DOCSIS 3.1 late next year. They will offer a gig in a new development, Timber Ridge, that is just getting planning approval for well under 1,000 units. (AT&T has been putting gigabit capable fiber in new builds since 2007, per Randall Stephenson. So is almost everyone else.)
Despite the modesty of the actual deployment, Fairfax County Board of Supervisors Chairman Sharon Bulova, Fairfax County Economic Development Authority President and CEO Dr. Jerry Gordon and other community leaders all came out to applaud. Cox put out a press release that was picked up.
Cox Communications Launching Gigabit Internet Service in Northern Virginia
AT&T Plans to Reach 38 More Metros with Blazing Fast Gigabit Internet Speeds
AT&T’s fastest Internet speeds available over 100% fiber, up to 1 gigabit per second, and access to award winning TV services
Over 1 million Locations Passed Today, AT&T More Than Doubling Footprint by End of 2016
38 Additional Metros Scheduled to Receive Service, Already Live in 18
AT&T1 announced today it is planning to expand the availability of ultra-fast speeds through AT&T GigaPowerSM to homes, apartments and small businesses in parts of 38 additional metros across the United States – which will total at least 56 metros served.2
With the launch of our ultra-fast Internet service in parts of 2 of these metros today – Los Angeles and West Palm Beach – AT&T GigaPower is now available in 20 of the nation’s largest metros.
Internet speeds up to 1 gigabit per second over the AT&T GigaPower network let you instantly access the latest online movies, music, games and more. AT&T GigaPower can also improve your experience when connecting to your favorite content and gives you the speed to power all of your devices.3
Nearly 2 years ago, we successfully launched the first AT&T GigaPower metro in Austin, Texas. This launch led to a major expansion in multiple metros beginning in 2014. Recently we marked a major milestone deploying the AT&T GigaPower network to more than 1 million locations, and we expect to more than double availability by the end of 2016.
We’ll continue to roll out our fastest Internet services over a 100% fiber network to reach more than 14 million residential and commercial locations.
“Customer demand for AT&T GigaPower and sales have exceeded expectations since launching speeds up to 1 gigabit per second in Austin,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “The faster speeds offered through AT&T GigaPower keep consumers and small businesses connected as they are accessing more content on more devices. This improves a customer’s experience when they are connecting to the cloud, hosting a videoconference, streaming videos and music, playing online games and more.”
The 38 metro areas that AT&T will be entering, starting with the launch of service in parts of the Los Angeles and West Palm Beach metros today, are:
- California: Bakersfield, Fresno, Los Angeles, Oakland, Sacramento, San Diego, San Francisco and San Jose4
- Florida: Pensacola and West Palm Beach
- Georgia: Augusta
- Indiana: Indianapolis
- Kansas: Wichita
- Kentucky: Louisville
- Mississippi: Jackson
- Missouri: St. Louis5
- Michigan: Detroit
- Nevada: Reno
- North Carolina: Asheville
- Oklahoma: Oklahoma City and Tulsa
- Wisconsin: Milwaukee
- See more at: http://about.att.com/story/plans_to_reach_38_more_metros_blazing_internet_speeds.html#sthash.gskeyFn4.dpuf
At AT&T, ~5% have the option - and the large majority never will. AT&T explains to Wall Street they believe 45-70 megabits is enough to compete with cable while teasing consumers with what's mostly a token rollout. Los Angeles, San Francisco and the 38 metros below have a The list of metros in AT&T's release below have a population over 50M; T's plan is to reach 2M homes by the end of 2016
Board of Supervisors Chairman , Fairfax County Economic Development Authority President and CEO Dr. and other community leaders,